KING 810 have announced details of their new album, LA PETITE MORT OR A CONVERSATION WITH GOD. The Flint, Michigan based band’s follow up to their provocative and acclaimed debut LP MEMOIRS OF A MURDERER will arrive on September 16th.

LA PETITE MORT OR A CONVERSATION WITH GOD is available now for pre-order in physical bundles via KING810.com and digitally at all DSPs. All digital pre-orders will receive an instant download of the album’s gripping first single, “I Ain’t Goin Back Again,” which debuted earlier this week on BBC Radio 1’s Rock Show with Daniel P. Carter. Today KING 810 have revealed the official music video for “I Ain’t Goin Back Again” – directed by frontman David Gunn – which you can watch at the top of the page!

Frontman David Gunn released his thoughts on this new body of work from KING 810 in a recent video piece posted to KING 810’s YouTube channel.

Produced by Josh Schroeder, Justyn Pilbrow and KING 810 and recorded in Bay City, Michigan, LA PETITE MORT OR A CONVERSATION WITH GOD finds KING 810 taking listeners deep into the dark heart of Flint, Michigan. Far from a retread of their acclaimed debut, LA PETITE MORT – translating to “The Little Death” – is an inspired, holistic body of work that marks a profound evolutionary leap for the restless and driven souls of KING 810. The title itself is a reference to the duel themes of the records: the real life violence and despair of Flint that builds the basis of frontman David Gunn’s narrative and secondly, the steady desensitization and terminal closing down of the human spirit experienced when confronted with those real life conditions. Entwined around that conceptual core is an omnipresent haze of dark sexuality and desperation that provides LA PETITE MORT with some of its most unnerving moments.

LA PETITE MORT kicks down the door and delivers grim realities with powerful album stand outs like the ferocious “Alpha & Omega” and powerful title track “La Petite Mort.” As the album takes listeners on a journey to enlightenment via Gunn’s self-reflection, it continually builds upon a diverse musical palette showcasing dark ambient electronica (“Wolves Run Together”), street-level poetry (“War Time” Feat. Trick Trick) and grand string arrangements (“Black Swan”). For KING 810, the little deaths of LA PETITE MORT bring a transcendental empowerment which takes hold throughout the album’s stark narrative.

Earlier this year KING 810 took action as a pillar of the Flint, MI community with the release of new music taking aim at the water crisis devastating their hometown. The band released two new tracks: “We Gotta Help Ourselves,” a poignant track supported by a partnership with local Flint outlet Savage Village who created a unique T-shirt design available HERE and “crow’s feet,” which was featured on Not Safe To Drink: Music For Flint Water Crisis Relief, a charity compilation which is available HERE. All proceeds from both the T-shirt design and compilation will be donated to The Community Foundation of Greater Flint’s ‘Flint Child Health & Development Fund.’ For more information on the Community Foundation of Greater Flint and the ‘Flint Child Health & Development Fund’ go to flintkids.org.

KING 810’s 2014 debut LP, MEMOIRS OF A MURDERER, garnered critical acclaim upon its release with ArtistDirect exclaiming, “It’s a concept album of destruction, sex, and rebirth in blood that’s as potent as anything on the big screen…This is an animal of its own. It’s uncaged now and ready to start a revolution.” Revolver stated, “It’s hostile music for dire times…’Memoirs of a Murderer’ is harsh and aggressive,” while The Detroit News added, “What KING 810 is saying and doing is holding up a mirror to the violent reality of life in Flint… the foursome is doing for Flint what N.W.A. did for Compton, Calif., holding a light up to their city’s harsh realities for all to see.” Kerrang! raved, “This is an album as haunting as it is vicious and disturbing,” and Metal Hammer declared KING 810 “…the most exciting and controversial metal band to emerge from America in a decade.”